A two-storey or double-decker stand is quite rare to see. It requires a higher upfront cost than a single-storey exhibit, but offers many advantages. If you are a regular exhibitor and have the marketing budget to afford them, you must consider using them in your upcoming trade events. Leverage their grandeur to make your brand stand out on the trade show floor.
If you are sceptical about using double-deck exhibition stands, learn what exhibition stand contractors in Germany have to say regarding the advantages associated with them. These insights will help you in deciding whether to use multi-storey exhibition stands or not.
1. Huge Branding Visibility
You can utilise upper-level spaces for branding opportunities by putting up billboards or huge signage. Also, towering surfaces are perfect for large audiovisual walls that command attention. That approach is going to make your brand noticeable even from afar.
2. Space Multiplication
A multi-storey booth means larger exhibit space, even if there is a smaller floor area. When booth footprints are limited, building upward allows you to significantly expand usable area. You can easily add rooms, lounges, or meeting spaces without extra floor space.
3. Cost-Effective Custom Design
Incorporating multistory structures into custom booth designs lets you enjoy more functionality. This design approach maximises vertical space rather than increasing ground-level footprint. Ultimately, you get the best value for your money invested in them.
4. Quality Visitor Interactions
Upper levels of the double-decker exhibition stands can be designed as VIP lounges, meeting rooms, or secluded areas. Such spaces offer private, quiet environments away from the show floor’s hustle. You can have top-quality interactions without any interference.
5. Emotional and Exclusive Engagement
Well-executed double-deck designs from experienced stand builders can trigger a sense of curiosity among trade show attendees. They may feel drawn to explore what you have to offer upstairs, generating exclusive buzz and interest around your brand.
6. Elevated Signage Without Rigging
Getting a double-decker stand enables you to showcase signage high in the air without costly rigging overhead. You can boldly convey your brand messaging to the crowd on the show floor without spending separately for it.
Some Additional Things to Consider
Expert exhibition booth builders also suggest some trade-offs you will come across while choosing double-deck stands for showcasing your brand.
- Higher Overall Costs: Multistorey booths must be built sturdier to support the weight of visitors. It not only increases construction costs but also leads to higher drayage and maintenance expenses.
- Venue Height Regulations: Every exhibition venue has a distinct limit regarding the height of exhibition stands. You must keep it in consideration to get a spatially efficient double-decker exhibition stand.
- Accessibility Requirements: If creating upstairs conference or meeting spaces, guests with disabilities wouldn’t be able to access them. It is also important to include equivalent ground-level areas to accommodate such visitors.
You must keep all these aspects in mind to reach the best decision regarding getting a two-storey exhibition stand for your upcoming events.
Hire Finest Exhibition Stand Builders for Effective Stand Designs
Multistory exhibits are a powerful tool for exhibitors looking to stand out because they offer enhanced branding, versatile spaces, VIP engagement, and emotional engagement. Some minor drawbacks, especially around cost and accessibility, can be easily managed when planned thoughtfully. Therefore, you must hire experienced and proven experts to meet your booth needs!
Explore the Expo Stand Zone to Discover Top-tier Stand Builders in Germany If you are planning to exhibit soon and are looking for the best exhibition stand builders in Berlin or elsewhere in Germany, you can rely on Expo Stand Zone. You need to put your query on the portal by filling out a brief query form, and within a couple of days, you will receive 5 quotes from 5 top booth builders in Berlin. Compare the quotes and determine the best booth builder who can meet your stand needs. Hire them and enjoy a seamless experience.
