Reels vs Stories, Which Gets More Reach in 2025?
In today’s fast-paced digital world, Instagram remains one of the most powerful platforms for content creators, brands, and influencers. With ever-changing features and algorithm updates, everyone is trying to figure out what brings more reach, Reels or Stories?
Both are essential content formats on Instagram but serve different purposes and perform differently when it comes to reach. In this article, we’ll explore the functionality, algorithmic behavior, and real-world performance of Reels and Stories to answer the key question: Which one gives you more reach in 2025?
What Are Instagram Reels?
Instagram Reels are short-form videos (up to 90 seconds) that allow users to create entertaining and engaging content using music, effects, and transitions. They are Instagram’s answer to TikTok and are heavily promoted by the platform.
Key Features of Reels:
- Maximum length: 90 seconds
- Appear in Explore tab, hashtag feeds, and user feeds
- Reach both followers and non-followers
- Long-term visibility (can go viral days or weeks after posting)
What Are Instagram Stories?
Instagram Stories are vertical posts that disappear after 24 hours. They’re typically used for quick updates, behind-the-scenes content, and personal engagement with followers.
Key Features of Stories:
- Visible only to followers (unless tagged and shared)
- Lifespan of 24 hours
- Great for polls, Q&A, countdowns, and direct interaction
- Can be saved as Highlights on your profile
What Does “Reach” Mean?
In social media terms, Reach means the number of unique users who see your content. A higher reach means more visibility and a greater chance to grow your audience.
Reels vs Stories: Reach Comparison in 2025
1. Algorithm Boost
Instagram’s algorithm in 2025 still heavily favors Reels. It promotes them to a wider audience through the Reels tab and Explore page. Reels are designed to reach beyond your followers and help you grow.
Stories, however, are only shown to people who already follow you.
Winner: Reels
2. Lifespan of Content
Reels have a longer shelf-life. They can continue to get views for days or even weeks after posting, especially if they go viral.
Stories disappear in 24 hours unless you manually add them to your Highlights.
Winner: Reels
3. Reach vs Engagement
Stories are great for engagement. You can use polls, stickers, quizzes, and Q&As to interact with your existing followers. However, since they don’t appear in the Explore tab, their reach is limited.
Reels get higher reach, but not everyone who watches interacts.
Winner:
- For Reach = Reels
- For Engagement = Stories**
4. Discoverability by Non-Followers
Reels can appear on the feeds of users who don’t follow you. This makes them a powerful tool for increasing visibility and attracting new followers.
Stories do not offer this discoverability, only your current audience sees them.
Winner: Reels
5. Brand Growth and Viral Potential
If your goal is to go viral or grow your brand fast, Reels should be your go-to format. Well-edited, niche-targeted Reels can explode in reach.
Stories are better for nurturing and keeping your existing audience engaged.
Winner: Reels
When Should You Use Stories?
Stories are perfect if your aim is to:
- Engage closely with your current followers
- Share real-time or behind-the-scenes content
- Promote offers with countdowns
- Ask questions or get feedback through polls and stickers
Example: A clothing brand can use Stories to show sneak peeks of new arrivals, run polls about style choices, or offer flash sales with countdown timers.
When Should You Use Reels?
Reels are ideal if you want to:
- Reach a larger audience
- Attract new followers
- Create viral content
- Showcase tutorials, tips, or visually appealing content
Example: A fitness coach can post Reels of quick 30-second workout routines that land on Explore and attract thousands of new viewers.
The Best Strategy: Combine Both
Focusing only on Reels or only on Stories limits your potential. The best strategy is to use both formats together to maximize results.
Sample Content Plan:
- Create Reels to attract new users
- Use Stories to interact with your followers and build loyalty
- Use Reels to promote your best offers or content
- Use Stories for personal updates and behind-the-scenes moments
Final Verdict: Which One Gets More Reach?
There’s no doubt that Instagram Reels offer more reach in 2025. The algorithm, explore visibility, and viral potential make them the best option for expanding your audience.
