Saudi Arabia Laptop Market Overview
Market Size in 2024: USD 1.27 Billion
Market Forecast in 2033: USD 2.71 Billion
Market Growth Rate 2025-2033: 8.20%
According to IMARC Group’s latest research publication, “Saudi Arabia Laptop Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033“, Saudi Arabia laptop market size reached USD 1.27 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.71 Billion by 2033, exhibiting a growth rate (CAGR) of 8.20% during 2025-2033.
How AI is Reshaping the Future of Saudi Arabia Laptop Market
- AI-enhanced laptops from Dell boost performance, with 70% of Saudi retailers reporting increased demand for AI-driven productivity tools.
- Saudi’s Vision 2030 funds AI training, upskilling 45,000 professionals to develop localized laptop software for regional businesses.
- HP’s AI-powered laptops cut battery drain by 30%, appealing to 60% of Saudi students seeking efficient, portable devices.
- SDAIA partners with Lenovo, integrating Arabic NLP into laptops, enhancing user experience for 80% of local consumers.
- AI-driven e-commerce analytics show 65% of Saudi laptop sales via personalized recommendations, streamlining purchases on platforms like Noon.
Saudi Arabia Laptop Market Trends & Drivers:
Saudi Arabia’s Vision 2030 is fueling laptop market growth by pushing digital transformation. The ICT sector, valued at $40.94 billion, supports smart cities and e-government services, driving demand for high-performance laptops. Over 98% internet penetration and 5G expansion enable seamless online work and learning, boosting laptop sales. Lenovo’s partnerships with local distributors like United Matbouli Group enhance market reach, offering devices tailored for Arabic-speaking users. This government-backed tech push, paired with a tech-savvy youth population, makes laptops essential for education, remote work, and digital innovation across the Kingdom.
A surge in remote work and online education is driving laptop demand in Saudi Arabia. With 65% of e-commerce happening via mobile apps, platforms like Noon report 20.8 million monthly visits, showing strong digital engagement that spills over to laptop usage. Companies like Dell are launching AI-enhanced laptops, with 70% of retailers noting increased demand for productivity-focused devices. The Ministry of Education’s digital literacy programs further push laptop adoption, as schools integrate tech for interactive learning. This trend reflects a broader shift toward flexible, tech-driven work and study environments.
The rise of gaming and content creation is reshaping Saudi Arabia’s laptop market. The gaming PC market, valued at $671.2 million, highlights demand for high-performance laptops with advanced GPUs. ASUS and HP are introducing models with OLED displays, catering to gamers and creators. NEOM’s investment in tech hubs fosters local content creation, increasing the need for powerful laptops. With 75% of young Saudis engaging in online gaming or streaming, brands are tailoring devices for these passions. This trend taps into the Kingdom’s youthful, tech-savvy demographic, driving sales of premium, versatile laptops.
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Saudi Arabia Laptop Industry Segmentation:
The report has segmented the market into the following categories:
Type Insights:
- Traditional Laptop
- 2-in-1 Laptop
Screen Size Insights:
- Up to 10.9″
- 11″ to 12.9″
- 13″ to 14.9″
- 15.0″ to 16.9″
- More Than 17″
Price Insights:
- Up to USD 500
- USD 501 to USD 1000
- USD 1001 to USD 1500
- USD 1501 to USD 2000
- Above USD 2001
End Use Insights:
- Personal
- Business
- Gaming
Regional Insights:
- Northern and Central Region
- Western Region
- Eastern Region
- Southern Region
Recent News and Developments in Saudi Arabia Laptop Market
- February 2025: Lenovo’s new Riyadh manufacturing facility, partnered with Alat, boosts local laptop production, creating 15,000 jobs and enhancing supply chain efficiency.
- May 2025: Demand for 2-in-1 laptops surges, with 25% of sales driven by versatile devices like Lenovo’s Yoga, popular among students and professionals.
- July 2025: HP introduces eco-friendly laptops with 35% consumer preference for sustainable materials, aligning with Saudi Green Initiative’s emissions reduction goals.
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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