The Journey of the Stüssy Hoodie Phenomenon
The story of Stüssy begins with founder Shawn Stüssy shaping surfboards in Laguna Beach during the early 1980s. He marked each board with his signature logo and eventually printed that same signature onto T-shirts, shorts and caps. The logo drew on his uncle Jan Frederick Stüssy’s artistic hand-style and combined surf culture with a street…
